Based in Tempe, Ariz., DnA Golf, Inc. is a wholly owned subsidiary of VyaTek Sports (www.vyatek.com), a company that for more than 10-years has been designing high-end sports equipment for leading brands such as Wilson, Louisville Slugger and Rawlings.

DnA Golf, Inc. was formed in August 2009, but the concept for the first DnA Golf driver began in 2002 when BMW asked VyaTek Sports if they could develop a high-performance golf driver worthy of their “Ultimate Driving Machine” tagline. This effort culminated in the creation of a radical new driver that was highly tunable and had the look, feel, sound and performance of a well-made German car.

DnA Golf holds the patent for detachable face technology, and their unique crown logo position. In 2011 DnA Golf started in-house production, and for the first time offered the market fully custom Private Label Golf drivers. Custom DnA drivers are engineered to the maximum legal limits of USGA conformance and are custom designed around the colors, graphics, and logos of each customer.

DnA Golf has a unique market niche, focusing on corporate brands. With more than 30% of rounds played attributed to “business”, golf is an attractive area to build brand loyalty and awareness.